British Airways: Possible Charge for Food
ITX
May 16th, 2016 12:53 pm

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British Airways may stop serving complimentary food and drink items on its short-haul flights for economy class passengers in a bid to compete with lower cost airlines.

Instead, the UK-based carrier is said to be looking to turn the cost into a revenue stream by charging for sandwiches and is considering bringing in Waitrose to supply high-quality snacks.

However, for business class passengers, food and beverage will remain included in the tariff.

A spokesman from British Airways said: ”We are constantly reviewing every element of the experience our customers receive, including the in-flight catering, to ensure we’re delivering what they want.

‘We’re always innovating, for example, our new ‘pre-paid’ meal option for customers travelling on our long-haul economy flights is proving enormously popular.

‘The meals are an alternative to the normal complimentary menu, which remains on-board. Customers can instead choose to pre-order and pre-pay via ba.com for one of six enhanced meals, including “Gourmet Dining”, “Great British Breakfast” and “Taste of the East”.’

‘Everything we do is with our customers in mind and we will make changes that reflect their feedback.’